Introduction
Millions of people now listen to podcasts to learn, laugh, and relax. With the popularity of podcasts skyrocketing in recent years, it’s no wonder that companies and people alike are utilizing the platform to generate unique and engaging material that can be shared internationally.
Transcription is the compilation of a written record of the vocal content of a podcast, and having a transcript of your podcast may provide you with several advantages and contribute to the success of your show.
There are virtually no disadvantages to giving your listeners a full transcript of the broadcast.
Of course, there are other convincing reasons why you should transcribe your podcast, but let’s just get right to the good part—the advantages of podcast transcription!
Typically, this technique is observed on television or during live broadcasts, although any recorded audio may be converted into easy-to-read text. Let’s look at some of the benefits of including transcripts with your podcasts.
1. Improves Discoverability
There you have it, the number one advantage of transcribing your podcast – the crowning achievement of podcast transcription. Transcribing your podcast will considerably improve its searchability on the internet. The Internet is a contemporary marvel that categorizes, stores, searches, and retrieves information in nanoseconds.
As search engines have yet to grasp the skill of correctly indexing audio, the searchability potential of audio is minimal, if not nonexistent. This implies that even if your podcast properly answers someone’s Google search, it will most likely not appear as a result since the search engine has very little text-based information to identify and obtain.
However, if you transcribe your podcasts, your discoverability skyrockets since there’s a treasure mine of information for a search engine to go through before providing the consumer with precisely what they were looking for—your podcast!
Furthermore, the material you make from these transcripts, such as show notes or whole blog entries, can help you improve your SEO even more.
2. Provides More to Your Listeners:
Having a transcription for your episodes provides more to your listeners. Have you ever heard a brilliant phrase or statistic on a podcast and felt compelled to share it?
But now that you’ve completed listening to the podcast, you can’t recall what was said? If a transcription is available, you may rapidly read the text, identify what you’re searching for, then copy, paste, or print it.
A transcription provides your audience with instant access to your material. It gives the impression that you are providing your listeners with more ways to see the material, greater accessibility, and more opportunities to participate.
3. Increases Your Reach
Another significant advantage of transcribing your podcast is that it allows you to easily repurpose your important material and broaden your reach. Having a transcript allows you to use your podcast material on other platforms, which opens up numerous new opportunities for audience development.
For example, you may establish a blog to go along with your podcast. However, creating material for each entity separately will take time. However, if you transcribe your episodes, with minimal tweaks and formatting adjustments, you can simply transform that information into a comprehensive blog post.
You successfully reach two large audiences while just completing half the labor.Use the same concept (from the podcast) when developing content for your social media sites. Great quotations, smart insights, or fascinating data may be translated into posts using your transcription to promote your podcast on many social channels. You could even use your transcriptions as the basis for a book, allowing your excellent material to reach an even larger audience!
4. Encourages Inclusion:
Podcasting is clearly an audio-centric industry. However, this means that a large number of individuals are unable to consume this sort of material. Individuals who are deaf, hard of hearing, or have other auditory processing problems may be excluded from podcasts because they cannot access the information in its aural form.
However, by providing transcriptions, you open up a whole new world to them that would otherwise be closed to them! When you give transcriptions of your episodes, you may create an atmosphere in which a whole new group of people can enjoy and connect with your podcast instead of being excluded!
Having your material available in many formats allows you to reach a larger and more varied audience while also portraying your brand as one that values diversity. The fact that you considered these minority groups, altered your material, and built an inclusive platform through your podcast will also help you increase audience loyalty while increasing engagement with your content.
5. Social Media Compatibility
Any excellent podcast is mostly driven by social media. By creating transcripts or text samples of your material, you can instantly make your podcast easier to distribute across all social media channels. When quotations, highlights, or interviews are available in text format, they are easy to distribute and improve the viral potential of your content.
6. Wholesome User Experience
When deciding whether or not to transcribe your podcast, keep the user in mind. Making your podcast’s user experience as accessible, straightforward, and comfortable as possible is a great method to build a devoted and dedicated audience.
In addition, create an environment that many people would consider intelligent and responsive to their demands, which is the key to high customer satisfaction. By providing material in their preferred format, you are more likely to gain the respect of audience members who value transcripts.
Conclusion
As you can see, we strongly feel that having your podcast transcribed will both help you on your podcasting journey and others who are following along. Many of these benefit have a good impact on the audience as well, providing them a great experience from connecting with your content, along with increased traffic and downloads. As a result, your audience group expands, and, in a full loop, you as the podcaster enjoy these advantages of transcription.
CaptioningHub provides human transcription and translation services that are fast, affordable, and extremely accurate for your podcasts. Request a customized quote for difficult tasks or place an order for transcription services right now!